Role: Director, Creative Lead, Casting, Art Direction
STARRING:
NEIGHBORS SKATE SHOP
NASSIM LAHBICHI
HOLA LOU
BENSHEN STUDIOS
PHOTOGRAPHY
Squarespace’s “Guide To” is a 4 part social-first educational series providing tools for entrepreneurs to execute on their big ideas. Speaking to creatives who have paved the way, the series shares insights on success in the creative industry comes not only from hard work but also from a bit of soul.
I partnered with Squarespace to lead a brand new educational content team and to rethink what educational content could look like.
The initiative focused on moving away from traditional tutorials in favor of something more personal and culturally driven. We built a series featuring creative voices from Los Angeles to New York City to Mexico City, each sharing niche skills and perspectives you wouldn’t typically find in a standard “how-to.”
It became a way to make learning feel more intuitive, more inspiring, and more connected to real life.
