Woman with tattoos taking a photo at the beach, leaning on a moss-covered rock with the ocean and mountains in the background.
A young woman with a big smile, sitting at a small round wooden table in a minimalistic room, wearing a plaid jacket and casual sneakers.

about

Karen Masumoto is a Los Angeles–based director and creative director focused on culture-driven brand storytelling. Her work explores identity, community, and youth culture through documentary film, photography, and branded campaigns.

She has collaborated with global brands including Nike, Google, Hulu, and GoPro. Karen specializes in translating real human stories into powerful global brand narratives.

Person leaning over a camera set up on a tripod in a desert landscape at sunset, with Joshua trees in the background.
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