BRANDING
TAILORED TO BOTH THE CAUSE AND THE MOVEMENT.
ART IS REVOLUTION is an initiative recognizing art and media as a powerful catalyst for change. The name is an ode to the Black Arts Movement of the 1960s as well as the slogan “I can’t breathe” associated with the current Black Lives Matter movement. The logo design is also an ode to AR storytelling.
PARTNERSHIPS
The AIR team aimed to work alongside trusted ERGs within Verizon Media’s ecosystem including Diversity and Inclusion and BOLD as well as onboard and work in partnership with Danielle Elise CEO of All Black Creatives and art curator to curate art that shaped an authentic narrative for the campaign.
All Black Creatives is a multi-generational community made up of Black creatives of all sorts including designers, musicians, entrepreneurs, and more. Their mission is to celebrate Black creatives and to develop an ecosystem of resources, connections, and opportunities that help them to live out their greatest potential.
By honoring a partnership with a grassroots organization, it is a commitment to elevate trusted content that is representative of Black voices and experiences and a to closer to the communities.
INTERNAL PARTNERSHIPS
A.I.R not only aimed to empower our audience to reflect and move towards action but also to unify the Verizon ecosystem as a community against injustice. To support artists whose work directly and meaningfully challenges those injustices within our system, the AIR team also partnered with all 7 ERGs within their Diversity and Inclusion department to raise alternative funding within Verizon Media and to incorporate pivotal perspectives.
BOLD - Black Originators Leaders and Doers
WAVE - Women’s Inclusion Network
PRISM - supports the LGBTQIA+ community through action and solidarity.
ADVANCE - Advocating for Neurodiversity
PACE- Elevating all Asian builders
SOMOS - Quienes Somos – Who we are
UNITED -dedicated to investing in minorities internally at Verizon Media and throughout the community.